Cablevision is hoping a $15 million ad campaign spearheaded by CEO James Dolan’s wife, Kristin, will attract viewers to low-rated music channel Fuse, the New York Times reports. Using the tag line “Get your music on… Fuse,” the network is trying to identify itself as a mainstream source of music on cable, like Viacom’s MTV and VH1.
Dolan’s Wife Lights Fuse on $15 Mil Campaign
Jun 4, 2008 • Post A Comment
The channel was better off as MuchMusic. (And no not the watered-down version MMUSA)