National arts and culture channel Ovation TV is teaming with cultural institutions, such as the Museum of Modern Art in New York and the Museum of Contemporary Art in Chicago, for marketing partnerships and integrated promotions, AdAge reports. Ovation TV hopes to use the partnerships to target marketers and attract more subscribers across on-air, online and on-site promotions, the newspaper says.
—Vlada Gelman
Ovation TV Partners With Museums
Jun 11, 2008 • Post A Comment
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