Research Firms Taylor Nelson, GFK Merge

Jun 3, 2008  •  Post A Comment

U.K.-based Taylor Nelson Sofres and German firm GfK AG have agreed to merge, creating the second largest global market research firm, Mediaweek reports. The merged company will be called TNS-GfK and will have an estimated revenue of $4.2 billion, with each firm owning 50% of the company, the newspaper says. Taylor Nelson Sofres owns TNS Media Intelligence and TNS Media Research in the U.S., the newspaper notes.
—Vlada Gelman


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