TiVo users do not fast-forward through ad spots for movies as much as other commercials, BrandWeek reports. A spot for the film “Forgetting Sarah Marshall” that aired during an episode of “The Office” was the highest-ranked commercial, according to TiVo’s April ratings, the newspaper says. However, out of the 33 commercials aired during the top-rated “Grey’s Anatomy,” only two ad spots, both for films, made the list of top 10 commercials, the newspaper notes.
—Vlada Gelman