A study conducted by Yankelovich in association with Sequent Partners found that traditional media advertising is still effective, the New York Times reports. Fifty-six percent of those surveyed said that traditional media ads made a positive impression, whereas 31% said the same of digital media ads, the newspaper says. J. Walker Smith, president of Yankelovich Monitor in Atlanta, claimed that the results reflect that traditional media consumers are more relaxed and in a positive mood, while consumers of digital media are busy and seeking control, the newspaper notes.
—Vlada Gelman