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Versus Will Keep Peddling Tour de France

Jun 9, 2008  •  Post A Comment

Cable network Versus has reached a five-year, $27.5 million million deal to continue to televise the drug scandal scarred Tour de France bicycle race, the Wall Street Journal reports. The network plans to back the race, which drew high ratings during Lance Armstrong’s reign, with a new campaign saying “Take Back the Tour.”

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