Sources estimate the cable upfront market wrapped up with dollar-volume gains in the 8% to 10% range and nearly $8 billion in sales, Multichannel News reports. The cable upfront came in healthier than expected thanks to advertisers switching their buys to cable from broadcast, which is suffering from declining ratings, the newspaper says. Cable also provides ad buyers with opportunities for cross-platform packages that include video-on-demand and broadband ads, the newspaper notes.
—Vlada Gelman