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Growth Slowing for Emerging Media

Jul 8, 2008  •  Post A Comment

Interpublic’s Magna Global released a report revealing the “hyper-acceleration” of emerging media platforms such as search, social media, online video, gaming, interactive TV and digital out-of-home is slowing down, Online Media Daily reports. However, the outlook called for a 31.1% rate of growth in 2009 for emerging media and a 12% rise in Internet display advertising over 2007, the Web site says. The fastest-growing emerging media is social media and related social networks and applications such as ad-supported widgets, the Web site notes.
—Vlada Gelman

3 Comments

  1. This is bad for traditional advertising – but we are still looking at high growth rates. See chart here:
    http://humanvoice.wordpress.com/2008/07/09/social-fastest-growing-emerging-medium/
    TO’B

  2. Thanks for taking the time to post such a detailed and informative article.

  3. @person below – you’re wrong. just sayin’ … !

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