Interpublic’s Magna Global released a report revealing the “hyper-acceleration” of emerging media platforms such as search, social media, online video, gaming, interactive TV and digital out-of-home is slowing down, Online Media Daily reports. However, the outlook called for a 31.1% rate of growth in 2009 for emerging media and a 12% rise in Internet display advertising over 2007, the Web site says. The fastest-growing emerging media is social media and related social networks and applications such as ad-supported widgets, the Web site notes.
—Vlada Gelman
Growth Slowing for Emerging Media
Jul 8, 2008 • Post A Comment
This is bad for traditional advertising – but we are still looking at high growth rates. See chart here:
http://humanvoice.wordpress.com/2008/07/09/social-fastest-growing-emerging-medium/
TO’B
Thanks for taking the time to post such a detailed and informative article.
@person below – you’re wrong. just sayin’ … !