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Hallmark, Fox Ink Card Deal

Jul 28, 2008  •  Post A Comment

Hallmark has signed a deal with Fox’s licensing department for exclusive access to the studio’s library of film and TV titles, Daily Variety reports. The agreement doesn’t cover “Family Guy,” which has a deal with American Greetings, but does include “How I Met Your Mother,” “Futurama” and “The Sound of Music,” the newspaper says. Hallmark will provide front-of-store displays, signage and print advertising campaign support, the newspaper notes.
—Vlada Gelman

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