TiVo Says Fewer ‘Relevant’ Ads Skipped

Jul 30, 2008  •  Post A Comment

TiVo says viewers were 20% to 40% more likely to not skip ads whose products are relevant to them, AdWeek reports. Toy ads got more attention in homes with children under 12, while political ads were less likely to be skipped in households with adults over 50, the magazine says.
—Danny King

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