Google to Evaluate Ad Quality in Real Time

Aug 22, 2008  •  Post A Comment

Google soon will be measuring the quality of its ads in real time, CNET.com reports. To increase accuracy, the company is replacing its per-keyword Quality Scores system with another system that evaluates an ad’s quality every time the ad is matched in a search query. This update also will allow advertisers to mark various keywords previously restricted by Google because of the low ad-quality scores for those keywords.
—Christopher Perez

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