Data collected by Nielsen Mobile revealed that almost 45% of U.S. mobile video users will make up the mobile audience for the Olympic Games, Online Media Daily reports. Gymnastics was the event that the most U.S. mobile users want to watch at 61.7%, with swimming and diving and track and field close behind, the Web site says. NBC has launched a large mobile initiative for the Olympics to meet consumer demand, the Web site notes.
—Vlada Gelman