Media buyers and Wall Street analysts are saying their clients may pull back money already allotted for the upcoming fall TV season, AdAge reports. These deals were negotiated during the upfronts, but between now and mid-September, networks should prepare for advertisers to trim ad outlays that have already been negotiated.
—Christopher Perez
Upfront Deals May Be Rescinded
Aug 27, 2008 • Post A Comment
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