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Upfront Deals May Be Rescinded

Aug 27, 2008  •  Post A Comment

Media buyers and Wall Street analysts are saying their clients may pull back money already allotted for the upcoming fall TV season, AdAge reports. These deals were negotiated during the upfronts, but between now and mid-September, networks should prepare for advertisers to trim ad outlays that have already been negotiated.
—Christopher Perez

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