With traditional on-air revenues were shrinking, station owner Belo has upgraded its online offerings, MediaPost reports. Belo just inked a deal with Noofangle Media to add the company’s lifestyle content to its stations’ Web sites. Under the agreement, Belo will be able to link with Noofangle’s GreenRightNow.com and TVPuzzles.com, among others. Currently, 81 of Belo’s stations are employing the content.
—Christopher Perez
Belo Boosts Online Content
Sep 16, 2008 • Post A Comment
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