Without having as much name recognition as YouTube, Facebook or MySpace, CBS faces a tough road ahead trumpeting recent acquisition CNET.com, says the Hollywood Reporter. To help get a return on its $1.8 million purchase, the network has used CNET repeatedly for high-profile programming. CBS so far has used CNET for a sneak preview of the latest season of “Survivor” and Katie Couric’s post-convention webcasts. CNET, along with the networks’ other sites including Chow, GameSpot and TV.com, has been promoted tirelessly by the network during this year’s U.S. Open tennis championship and shows like “Swingtown” and Showtime’s “Weeds.” Despite some doubters in the media community, CBS chief Leslie Moonves is happy with the network’s acquisition. “CNET was mis-sold to the market,” Moonves said. “Most assumed it was just the old tech site. CNET was so much more than that.”
—Christopher Perez