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More DTV Planning Needed, Adelstein Says

Sep 26, 2008  •  Post A Comment

The Federal Communications Commission’s Jonathan Adelstein pleaded for more tests on the consumer impact of the national transition from analog to digital TV broadcasting, Broadcasting & Cable reports. Speaking at an Advertising week session, Adelstein praised New York City’s decision to schedule a soft test for Oct. 28 and Ion Media Networks’ CEO Brandon Burgess for spearheading a previously announced drive for a series of local soft tests in October, B&C says. “Planning, I think, has been disappointing to say the least,” Adelstein said.
—Christopher Perez

2 Comments

  1. I’m not so sure on “planning” at this stage. It ‘s alittle too late for that. The focus really should be “penetation & loss,” due to that 8-vsb signal not going through buildings, like traditional signals. How many paper diaries will be lost, meaning lost revenues in the buying web. DTV loses viewers, advertisers lose money with current or new product introductions, the economy slides further. The web portion is where more than that 1 company/advertiser loses out on the DTV switch. Problem being, the economy is compromised already. This will have another impact. Some industries could be affected more than others, but it will effect all.
    No, I’m not trying to be doom and gloom, but pointing out possibillites, BEFORE they happen. Yes, there is a slight possibility that notbning will happen and advertisers will get more viewers, but they should be payiong for viewers Cable ot Dish fees.. or what I call TV taxes, since some goes to the FCC.

  2. By the way, cables are having local DTV problems, so it’s not just with antenna viewers of OTA signals.

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