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CNBC, Williams Go the Distance Monday

Sep 17, 2008  •  Post A Comment

The New York Observer goes behind-the-scenes of business network cable network CNBC on what must have been the network’s busiest, most eventful day. Monday’s Wall Street shakeup not only saw record ratings for the network, but drew NBC News’ Brian Williams to anchor his evening news broadcast from its headquarters. Williams told the Observer, “I called my executive producer Alex Wallace [Sunday] night at, like, 11 Eastern and I said, ‘I know where we need to be.’” CNBC saw its highest ratings since the day the network reopened after the Sept. 11, 2001, terrorist attacks. An average of 488,000 total viewers watched the network during 5 a.m. and 7 p.m. EDT, which “Mad Money With Jim Cramer” and “Fast Money” recorded their highest viewership averages ever.
—Christopher Perez

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