It’s Internet Hunting Season for Canoe

Sep 29, 2008  •  Post A Comment

Canoe Ventures CEO David Verklin believes TV has the Internet’s number with a new ad delivery system, Adweek reports. The cable operator-owned Canoe’s new Creative Versioning Platform plans to marry the cable industry’s 1,100 geographical ad zones with demographic databases, allowing advertisers to buy ads from national TV networks and to send messages to households depending on demographic characteristics such as income, Adweek says. Scheduled to launch in first quarter 2009, Canoe hopes the platform will reach 50 million to 60 million homes.
—Christopher Perez

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