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Making the Case for Display Oline

Sep 19, 2008  •  Post A Comment

While the popularity of display ads has not grown as much as other forms of Internet advertising, some companies, including Microsoft, are showing a renewed interest in the format, the Wall Street Journal reports. Some ad and Web measurement firms are devising new ways of evaluating display ad effectiveness, showing advertisers that they may not be so bad after all, the newspaper says.
—Sergio Ibarra

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