Martin Cautions Media Firms on Snack Ads

Sep 23, 2008  •  Post A Comment

Because more media companies aren’t volunteering to limit food and beverage ads during children’s programming, Federal Communications Commission Chairman Kevin Martin feels they’ve left the door open for the commission to mandate such limits, Broadcasting & Cable says. The media companies’ lack of effort is also blamed for the failure of an industry/government task force to come up with recommendations, the chairman said. In prepared testimony before the Senate Appropriations Committee’s Health and Human Services Subcommittee on Tuesday, Martin said, “On the voluntary side, I am left to conclude that, sadly, no limit was even close to being presented.”
—Christopher Perez

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