Nielsen Tests A/P Meter in Wilmington

Sep 9, 2008  •  Post A Comment

Nielsen tested the performance of its A/P meter Monday in Wilmington, N.C., MediaWeek reports. NBC affiliate WECT-TV and ABC affiliate WWAY-TV agreed to participate in Nielsen’s first performance test in an all-digital broadcast area. The purpose of the test is to provide Nielsen and its clients with insight that will help ensure that the TV audience measurement is constant and accurate through the transition, the Web site said.
—Christopher Perez

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