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Pepsi Offers $1 Mil for Super Spot

Sep 24, 2008  •  Post A Comment

PepsiCo is looking to score some attention in this season’s Super Bowl by offering a $1 million prize to the creator of a spot for Doritos that can top ads by Anheuser-Busch during the big game, the Wall Street Journal reports. The big prize is also designed to generate buzz in the weeks and month leading up to the Super Bowl, the paper says.
— Jon Lafayette

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