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Sinclair Revenue Forecast Reduced

Sep 23, 2008  •  Post A Comment

Sinclair Broadcast Group informed investors before this morning’s opening bell that it reduced its revenue forecast for the third straight quarter, Broadcasting & Cable reports. Sinclair is blaming a shift in political ad buys from stations to national outlets, particularly cable news networks, for its amended forecast. TV station revenue is expected to hold steady with last year’s $149.4 million compared with the earlier forecast of $152.5 million-$154.4 million, B&C says.
—Christopher Perez

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