‘24’ Prequel Spots Scoring High Prices

Oct 16, 2008  •  Post A Comment

Fox’s “24” has scored this season’s highest price for a 30-second spot for a two-hour special, Advertising Age reports. The drama’s November “prequel” to its regular season start in January is fetching paydays of about $500,000 to $600,000 per 30-second spot. This is considered quite the gamble, AdAge says, because the show hasn’t been on the air since the spring of 2007 and that season was not considered among its best by critics and fans.
—Christopher Perez

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