After years of growth, ad revenue for Spanish-language networks is starting to flatline, Media Life Magazine reports. Fewer first-time advertisers are coming into the market due to the slowing of ad spending increases by advertisers. According to TNS Media Intelligence, the first half of 2008 saw spending fall by 0.1% compared with the year-ago period. The status of the economy is largely to blame for Spanish-language TV’s misfortune, but since ad time for these networks is purchased in advance, many see the industry as somewhat protected during the economic downturn.
—Christopher Perez