Advertisers Eyeing Web Info Series

Oct 14, 2008  •  Post A Comment

Advertising Age takes a look at the growing popularity of low-budget, informational Web series that are increasingly catching the eye of big-name advertisers. Jen Grogono, head of of programming for On Networks, told the magazine, “Digital programming may not always look as polished as a TV drama or comedy, but it can make up for that with editing and offering lots of information.” Take, for instance, “Wine Library TV,” hosted by Gary Vaynerchuk of Springfield, N.J, which brings in 85,000 unique viewers per episode that can last anywhere from 20 to 45 minutes. “All the pizzazz, the cameras, the lighting and the miking, I think for lack of a better word, it’s a lot of bull crap in the social-media world,” Vaynerchuk told Ad Age.
—Christopher Perez

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