‘Chef’ Sponsors Are Part of the Recipe

Oct 31, 2008  •  Post A Comment

Bravo’s “Top Chef” continues to be successful at attracting sponsors by integrating their products into the cooking-reality show, Advertising Age reports. Campbell’s Soup, Dr Pepper and Quaker are among the show’s new sponsors, while long-time advertisers Toyota, Clorox and Food & Wine magazine have returned for “Top Chef New York,” which debuts next month, Ad Age says.
—Danny King

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