D-Day for Q1 Upfront Buys

Oct 20, 2008  •  Post A Comment

Television networks will find out this week whether advertisers will cut back on the buys they made during the upfront market for the first quarter, TelevisionWeek reports. Some advertisers have already exercised their options to reduce the number of commercials they will purchase, ad sales executives say. But most asked for extensions that have run out, and decisions are due, TVWeek says.
— Jon Lafayette

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