Drugmaker Ad Spending Falls Ill

Oct 16, 2008  •  Post A Comment

Prescription drug makers have cut back on their media buys after a study found advertising had little impact on sales, USA Today reports. Spending by pharmaceutical companies is down about 4% in the first half of the year, which means bad news for the magazines, newspapers, television and radio salesmen that have been benefiting from a booming business in direct-to-consumer ad activity.
— Jon Lafayette

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