Is Product Placement Taking Over?

Oct 6, 2008  •  Post A Comment

With Digital Video Recorders helping viewers skip over commercials, many advertisers are finding product integration as a sure way of getting a brand’s name to viewers, New York Magazine reports. Some writers and producers, however, now are being overwhelmed by the task of making products into the stars of their shows, the magazine says.
—Sergio Ibarra

One Comment

  1. Grab a pack of Morley’s and just say ‘no’ to heavy-handed product placement, unless it keeps the price of cable and satellite television down for subscribers. I have always enjoyed spotting the products that were paid placements and those that producers or directors disguised – covered cans, taped labels, obscured ids. Sort of a whodunnit.

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