Non-Traditional Ad Budgets First to Be Cut

Oct 15, 2008  •  Post A Comment

Budgets for campaigns using new advertising technologies are the first to be cut as the economic crisis hits Madison Avenue, the Wall Street Journal reports. Chrysler, for example, slashed the portion of its budget earmarked for experimental ad buys to 5% from 10%, according to the automaker’s chief marketing officer. Compared to mass media like television, campaigns using mobile, virtual worlds and widgets reach smaller numbers of people and aren’t seen as helping marketers keep their jobs by driving sales, the paper says.
— Jon Lafayette

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