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Sponsors Seek New TV Metrics

Oct 27, 2008  •  Post A Comment

With the rise of different options for consuming TV programming, including online streams and DVRs, networks are struggling to find new ways to report audience viewing habits to advertisers, Advertising Age reports. Some of the major issues of concern are the importance of viewers who watch live, those who watch much later after airdate and how much it should cost to advertise based on viewer schedules, Ad Age says.
—Sergio Ibarra

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