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Sprint Sponsoring NFL Network Halftime Show

Oct 13, 2008  •  Post A Comment

Sprint is the new sponsor of the NFL Network’s halftime show, MediaWeek reports. Beginning Nov. 6, the telecommunications company replaces fast-food chain Wendy’s as the show’s sponsor. The deal between the network and Sprint includes promos airing during the first half of each game using on-air signage as well as commercials. NFL Network’s halftime show is hosted by Rich Eisen, coach Steve Mariucci and former NFL players Marshall Faulk, Deion Sanders and Warren Sapp.
—Christopher Perez

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