Marketers are holding onto the television advertising they bought during the upfront despite the current economic turmoil and stock market plunge, TelevisionWeek reports. Buyers warn that large number of advertisers have postponed making a call on the options they have to return as much as 25% of their upfront purchases, and that the scatter market is unusually quiet, leaving open the possibility that the recession could put a dent in national television advertising.
— Jon Lafayette