Comcast Digitally Adding Product Placement

Nov 19, 2008  •  Post A Comment

Comcast Networks has enlisted the U.K.’s MirriAd to digitally insert product logos into existing video content, Mediaweek reports. MirriAd’s work includes digitally adding virtual containers of Rice Krispies cereal and Maxwell House coffee to the 2007 feature film “Welcome to Paradise” and Toyota and Adidas logos into the “Deal or No Deal” set. “Successful content production and broadcast today demands fresh thinking to address a rapidly changing environment,” said Comcast ad sale president Dave Cassaro in a statement.
—Christopher Perez


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