Dish, Invidi Partner for Addressable TV Ads

Nov 11, 2008  •  Post A Comment

Dish Network is partnering with Invidi Technologies to help deliver “addressable, targeted and local TV advertising,” Advertising Age reports. According to Dish’s executive VP Michael Kelly, Invidi will enable the satellite company “to target any geographic or demographic footprint advertisers are interested in reaching to deliver their message with measurement and accountability.”
—Christopher Perez

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