NBC’s biggest draw this year, Michael Phelps, has signed on to a long-term partnership with Subway, Brandweek reports. Phelps joins fellow athletes Michael Strahan, Reggie Bush, Ryan Howard, Tony Parker, Laila Ali and Kimmie Meissner with the endorsement. “We knew Michael Phelps was a big fan of our sandwiches and we wanted to build that with him to illustrate that Subway is a brand that can play a role in helping everyone, from elite athletes to weekend joggers, perform at peak levels and make healthier, smarter choices about food, whatever the activity,” Brandweek quotes Subway CMO Tony Pace as saying.
—Christopher Perez