NBC Local Media Pumps Up Google TV

Nov 21, 2008  •  Post A Comment

NBC Local Media has high hopes for its partnership with Google TV since they announced it last month, TVNewsday reports. NBC Local Media says Google TV will bring newer and smaller advertisers to TV stations, TV stations’ Web sites and other local TV screens in supermarkets, gyms, college dorms and gas pumps. “It’s not about slashing our price,” says NBC Local Media Sales senior VP Larry Olevitch. “It’s about building value.”
—Christopher Perez

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