The National Association of Broadcasters is using gas pumps to get out the digital transition message, Mediaweek reports. NAB spots have been airing on PumpTop TV’s network at 720 gas stations in 11 top markets including New York, Los Angeles, Chicago and Philadelphia, with Spanish-language versions in some markets as well. The messages are expected to run until the Feb. 17 switchover to digital television, Mediaweek says.
—Christopher Perez