Advertising Age examines the recent deal between ESPN and the Bowl Championship Series and its impact on live sports broadcasting. ESPN paid $500 million for exclusive TV, radio, digital, international and marketing rights to the BCS’ 15 games through 2014. “With the continued growth of technology and the depth of coverage that ESPN gives to college football on all its platforms during the regular season, this post-season partnership is a natural fit,” BCS coordinator and Atlantic Coast commissioner John Swofford tells Advertising Age.
—Christopher Perez