New Media’s Influence on Consumers Increases

Nov 20, 2008  •  Post A Comment

The National Retail Federation and BIG Research conducted a survey that found new media—including online videogame ads, blogs, text messages and product placement—are gaining influence overall with consumers, Advertising Age reports. Among younger consumers ages 18 to 34, product placement is especially effective, with 18% of shoppers saying it affected their electronics purchases and another 16% saying it made an impact on what clothes to buy. “As new technology places itself on the market, [it] is diverting attention from the typical newspaper and magazine advertisements,” said Pamela Goodfellow, senior analyst at BIG Research. “It’s up to retailers to be nimble in knowing what the latest and greatest is to reach their consumers.”
—Christopher Perez

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