SmartAds Bring Ads to Blank Video Spaces

Nov 10, 2008  •  Post A Comment

Technology startup Keystream has developed a new system for advertising on online video “blank spaces”—where a video’s content shows a bare wall or grass field, for example—MediaPost reports. The system, called SmartAds, scans video content for “blank” spaces and sticks an overlay ad there without program interruption. The ads can play for 10 seconds every one to two minutes and can be targeted contextually and by audience demographic, MediaPost says. The SmartAds have generated click-through rates in the high single digits and overall interaction rates of better than 20% during testing, according to Keystream.
—Christopher Perez

Your Comment

Email (will not be published)