AdMeld Debuts New Platform, CEO

Nov 10, 2008  •  Post A Comment

Ad optimization technology provider AdMeld launches its new platform today, designed to help publishers maximize revenue from digital ad networks and ad exchanges, MediaPost reports. The platform seeks to leverage dynamic pricing and advanced targeting to better route inventory from publishers to generate higher revenue for each ad served, MediaPost says. AdMeld also announced the appointment of CEO Michael Barrett, who joins AdMeld from News Corp.’s Fox Interactive Media. “[With AdMeld] both publishers and ad networks wind up making more money while spending significantly less time and resources,” Barrett said.
—Christopher Perez

Your Comment

Email (will not be published)