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Local Sports, Events More Important for Marketers

Dec 29, 2008  •  Post A Comment

The rise of social networking via the Internet may signal a new importance for local face-to-face events, and one chief strategy officer is making a case for ad spending in local sports, Advertising Age reports. TBA Global’s Richard Luker suggests U.S. marketers should spend 10% of the $300 billion spent in media and marketing on local sports events, such as college sports, minor league events and games at local parks, the magazine reports. In his upcoming book “Simple Community,” Luker outlines the case for marketing at community events, “with smaller arguably meaning better,” AdAge says.
—Sergio Ibarra

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