Ad Spending Continues Slide Into 2009

Dec 29, 2008  •  Post A Comment

The outlook for ad spending in 2009 is bad, as media continues to shift to the Internet and ad inventory is plentiful enough to drive prices down, MediaLife Magazine reports. While early predictions for 2008 had the year in ad spending ending flat or up a bit, that may no longer be the case, and 2009 could see a 6.7% decline, according to Jack Myers of the Myers Media Business Reports, the magazine says.
—Sergio Ibarra

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