NBC Nixes Fractional Super Bowl Ad Stunt

Dec 24, 2008  •  Post A Comment

NBC won’t allow multiple companies to share a single Super Bowl ad, refuting an earlier report that the network agreed to do so, Adweek says. NBC denied that it was in the process of giving permission to Los Angeles advertising agency Cesario Migliozzi to create a spot that would be shared by eight advertisers, according to the trade paper.
—Danny King

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