Networks Eye Gaming for Growth

Dec 1, 2008  •  Post A Comment

Lifetime and Viacom’s MTV are among networks that have tried to capitalize on the worldwide gaming boom by either producing video games or showcasing gaming competitions, Broadcasting & Cable reports. MTV boosted its profits last year with the launch of “Rock Band” and is developing a title based on the music of the Beatles, while Lifetime last month acquired Korean gaming site ROIWorld.com, with relaunch set for next year, B&C said.
—Danny King

Your Comment

Email (will not be published)