Networks Resist Cutting Ad Prices

Dec 22, 2008  •  Post A Comment

The economy has marketers seeking cuts in the prices they’re paying for advertising, but the networks say prices in the scatter market remain at about upfront levels and that upfront deals aren’t being renegotiated, TelevisionWeek reports. “I think every client in town is trying to push every network to see if they can get lower pricing,” one buyer tells TVWeek. “Everyone’s having discussions and we’ll see what the market bears.”
—Jon Lafayette

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